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Inside the Box | The Modern Guide to Beauty, Art, and Culture

Welcome to Inside the Box, the space where we share the creative life behind our natural, limited-batch beauty products. Join us as we hang out and explore the mix of aesthetic beauty, music, and the art of staying true to yourself.
What Happened When We Brought Our Pop-Up to Georgia Tech
What Happened When We Brought Our Pop-Up to Georgia Tech
From morning gym sessions to laminating handmade leaf keychains with her daughter, go behind the scenes with Rochelle as she preps for a recurring pop-up market at Georgia Tech. See... Read more...
Surviving Zero-Sale Days as an Independent Brand
Surviving Zero-Sale Days as an Independent Brand
Running a small business isn't always cute aesthetics and sold-out launches. In this vlog, Rochelle gets real about surviving zero-sale days, balancing business with family in a crowded apartment, and... Read more...
Working Overtime to Prep Our First Pop-Up Market
Working Overtime to Prep Our First Pop-Up Market
Go behind the scenes as Rochelle works overtime preparing for Usako Mini’s first pop-up market in Atlanta. From late-night packaging and DIY booth displays to the honest realities of in-person... Read more...
Fall Reset: Why Your Skincare & Business Need a Seasonal Change
Fall Reset: Why Your Skincare & Business Need a Seasonal Change
Could you believe fall is officially here? Moving across state lines, navigating massive life changes, and feeling the crisp autumn air taught me one thing: just like the trees drop... Read more...
Top 10 Fall Beauty & Lifestyle Must-Haves for a Cozy Autumn Routine (2026)
Top 10 Fall Beauty & Lifestyle Must-Haves for a Cozy Autumn Routine (2026)
Could you believe fall is here? With the crisp, cold air testing our skin and the holiday season right around the corner, it's time for a seasonal reset. Dive into... Read more...
Why Hiring is So Hard + Prepping Our First Usako Mini Pop-Up!
Why Hiring is So Hard + Prepping Our First Usako Mini Pop-Up!
Takes viewers behind the scenes as business owners Rochelle and Marcus prepare for their first pop-up market for Usako Mini, a kawaii-themed beauty brand. Throughout the video, Rochelle shares an... Read more...
Rebranding Our Business: From Clean Beauty to Kawaii & Anime Culture!
Rebranding Our Business: From Clean Beauty to Kawaii & Anime Culture!
The business journey of Rochelle and Marcus Lowery, the founders of Lemon Box Beauty. After running their company as Lemonade Stand Cosmetics for years, they decided to undergo a major... Read more...
Why We Left Texas for Atlanta: Overcoming Our Biggest Fears
Why We Left Texas for Atlanta: Overcoming Our Biggest Fears
Rochelle and Marcus Lowery of Lemon Box Beauty as they share their personal and professional journey of relocating their family and business from Corpus Christi, Texas, to Atlanta, Georgia. Read more...
What Moving, Marriage, and Faith Really Look Like Behind the Scenes
What Moving, Marriage, and Faith Really Look Like Behind the Scenes
I call bullshit if anyone tells you moving across state lines with four people and a business is easy. But the physical move was just a piece of cake compared... Read more...
The Aura & Light Blueprint to an Effortless Glow
The Aura & Light Blueprint to an Effortless Glow
There is something iconic about looking effortless, but even more iconic for it to actually be effortless. Discover a simple, 2-product blueprint designed to naturally enhance your lips, face, and... Read more...
The Curl Blueprint: Engineering Your Natural Texture
The Curl Blueprint: Engineering Your Natural Texture
After doing the big chop in 2013, I learned that mastering natural hair doesn't require an insanely lengthy routine. We're breaking down a clean, naturally enhancing blueprint for perfect curls... Read more...
The Beauty Blueprint: Designing Your Daily Edit
The Beauty Blueprint: Designing Your Daily Edit
Forms of makeup have been used since the dawn of time, but today we’re stripped back to the basics. Welcome to the Beauty Blueprint—a simple, elevated, 5-step routine designed to... Read more...
From Corpus Christi to Atlanta—Our Luxury Beauty Rebrand & Aura Nectar Launch!
From Corpus Christi to Atlanta—Our Luxury Beauty Rebrand & Aura Nectar Launch!
We packed up our entire business and life in an instant... people think we’re crazy. 🫣 From a Texas cult-classic favorite to an absolute luxury era. Inside our wildest diary... Read more...
What Your Toner Does: The Science Behind Facial Toners
What Your Toner Does: The Science Behind Facial Toners
Discover what's really happening on a microscopic level when you use facial toner. Learn the science behind toners, how they refresh your skin, and why this essential step matters in... Read more...
"I Love You, but You're Fired." (The Unfiltered Truth of a Family Business)
"I Love You, but You're Fired." (The Unfiltered Truth of a Family Business)
Welcome back to "Inside the Box," where we usually talk about clean ingredients and high-impact glow. But today? Today we are talking about the ingredient that isn’t listed on the... Read more...
Lemon Boom Box | How Music Production & Engineering Connect to Natural Beauty
Lemon Boom Box | How Music Production & Engineering Connect to Natural Beauty
Discover the surprising connection between music production, audio engineering, and natural beauty. From frequency balance to clean ingredients, explore how the art of sound mirrors the science of vegan skincare... Read more...
Finding Beauty in a Mended Home: Beyond the List
Finding Beauty in a Mended Home: Beyond the List
Discover how true contentment comes not from checking off lists, but from building a foundation of gratitude. A personal reflection on finding fullness in life's simple moments, even when everything... Read more...
4 Brutal Business Realities No One Talks About (Until You Lose Everything)
4 Brutal Business Realities No One Talks About (Until You Lose Everything)
A disaster, plain and simple. From wedding bliss to business chaos—discover the brutal realities of launching four H-E-B locations during spring break while watching a marriage crumble. Raw truths about... Read more...
Balancing Love, Little Ones & Lip Gloss: Self-Care for Moms
Balancing Love, Little Ones & Lip Gloss: Self-Care for Moms
Forget work-life balance—it doesn't exist here. Discover the chaotic beauty of juggling self-employment, motherhood, marriage, and self-care. Learn why prioritizing YOU isn't selfish, it's essential for thriving in the beautiful... Read more...