This video takes viewers behind the scenes as Rochelle and her family head to Georgia Tech for their recurring campus pop-up market. Starting with a morning workout to reset after recovering from being sick, Rochelle walks viewers through a full day of family collaboration, hands-on crafting, and connecting with college students through handmade beauty and lifestyle products.
Key highlights include:
- Homeschooling & Kidpreneur Collaboration: Rochelle spends the afternoon crafting with her daughter, Nola, who runs her own brand, Nola’s Little Pearl. Together, they gather colorful fall leaves from around Atlanta to press and laminate into leaf keychains with charms, alongside handmade bookmarks and beaded bracelets.
- Targeting the Campus Market: To appeal directly to college students, Rochelle tests out budget-friendly $5 art prints featuring seven original designs, pairing them with Usako Mini’s core non-sticky, oil-based lip glosses.
- Live Market Debrief & Customer Feedback: At the Georgia Tech pop-up, Rochelle engages with students by asking about their favorite anime and everyday beauty essentials they'd love to see Usako Mini create, gathering direct product feedback while showcasing fan-favorite glosses and hand-drawn stickers.
- Young Entrepreneur in Action: Nola takes the spotlight at their booth, pitching her laminated keychains and bookmarks to shoppers, proudly showcasing her display setup, and offering a free watermelon fan with every bookmark purchase.
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