The Luxury of Being Real.

Real-end beauty

Aura Nectar: Pure Glow. Total Hydration.

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Curl Architect, Natural Hair Care & Leave-In Creams
Curl Architect, Natural Hair Care & Leave-In Creams

Curl Architect, Natural Hair Care & Leave-In Creams

The Aura Lip Edit
The Aura Lip Edit

The Aura Lip Edit

Face & Body: The Body Statement
Face & Body: The Body Statement

Face & Body: The Body Statement

The Skin Essentials System
The Skin Essentials System

The Skin Essentials System

Luxury is the freedom to be real. We believe what you put on your body should be just as authentic as you are, which is why our natural, lip gloss, makeup, skincare, and hair care are crafted from high-quality botanicals. Discover our limited-batch essentials and experience clean, effective beauty with no fillers and no fakes.
Browse Clean Beauty

Real-end Essentials

AURA NECTAR - Hydrating Oil-Infused Lip Shine

AURA NECTAR - Hydrating Oil-Infused Lip Shine

AURA NECTAR - Hydrating Oil-Infused Lip Shine

$26.00
Sale price  $26.00 Regular price 
  • Prismatic- The Versatile Mousse

    Prismatic- The Versatile Mousse

    Prismatic- The Versatile Mousse

    $28.00
    Sale price  $28.00 Regular price 
    Tonah - Exfoliating Pore Minimizing Pads

    Tonah - Exfoliating Pore Minimizing Pads

    Tonah - Exfoliating Pore Minimizing Pads

    $30.00
    Sale price  $30.00 Regular price 
    Curl Architect NO. 1 - Mango Butter Definition Cream

    Curl Architect NO. 1 - Mango Butter Definition Cream

    Curl Architect NO. 1 - Mango Butter Definition Cream

    $46.00
    Sale price  $46.00 Regular price 

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    Bestsellers

    Discover the bestsellers that have captured the hearts of our customers with their perfect blend of functionality and style.

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    Collage of a person drinking from a green matcha with text labels on a gray background

    The Art of the Everyday.

    Real-end beauty designed for the real world. Infused with raw botanicals to deliver a nourishing, light-reflective glow that lasts through every ritual.

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    Rooted & Renewed

    Introducing our latest new arrivals—formulations where every drop signifies a new beginning.

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    Set of lip glosses with colorful caps in a holder on a light background, Five white and gold lip gloss tubes stand in a row on an ornate vintage gold mirrored tray, showing off clear bases with distinct lip gloss shades ranging from clear pink to deep mauve.

    AURA NECTAR

    Aura Nectar Gloss is about the glow, not the cover-up. We built this with a base—including organic jojoba oil—that actually nourishes your skin while you wear it. No heavy masking, no hiding—just a Real-end finish that highlights what’s already there.

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    Elevate your ritual

    Jar of Curl Architect on a decorative tray with natural ingredients, coconut oil and cocoa butter, shea butter
    A jar of Architect No. 2 curl cream with its lid placed beside it on a clean white background.

    Curl Architect NO. 2 - Shea Butter High-Hydration Cream

    $46.00
    Regular price  Sale price  $46.00
    A single can of Skin of America Lemon Aloe Body Cream standing upright on a plain white studio background.

    Skin Body Crème - Lightweight Hydrating Body Treatment

    $49.00
    Regular price  Sale price  $49.00