Luxury is Just Being Yourself

People try to make "luxury" sound like it’s about a price tag or a fancy logo. To us, luxury is the freedom to be real. It’s the ability to walk and talk in your own skin without trying to fit into someone else’s box. We believe what you put on your body should be just as real as you are—which is why everything we make is rooted in nature and high-quality botanicals. No fillers, no fakes.

How We Got Here (The Short Version)

Lemon Box Beauty officially started in June 2020, but the spark happened during a time that was honestly pretty dark. My husband Marcus and I went through the ringer—we dealt with the heartbreaking loss of a pregnancy and a recovery that felt like it would never end.

But Marcus didn't let me stay down. He pushed me to take an old dream—a mock logo I’d made years prior—and turn it into something real. We started with $110 in our pocket and a "Family Over Everything" mindset. We didn't have a roadmap, but we had heart.

The Rebirth

We’ve had some wild highs and some "everything is on fire" lows. We opened a storefront, hit six figures, and then watched things get messy. We dealt with burnout, debt, and life just being life.

But we’ve always been "ride or die." In 2024, we decided to stop trying to meet the industry’s standards and started setting our own. We rebranded our perspectives', found our peace, and leaned fully into the botanical, luxury side of beauty. We realized that when your heart is right, God handles the rest.

New Roots in ATL

I’m Rochelle Lowery—California grown, Texas raised, and now I’ve officially relocated to the "City in the Forest." We moved Lemon Box Beauty to Atlanta to plant new roots and bring our version of REAL luxury to the city.

What you can expect from us:

• Artisan Roots: I’ve spent six years perfecting these formulas. If I wouldn't put it on my daughter, I won't sell it to you.

• Botanical Foundations: We use plant-based ingredients (like our favorite grapeseed oil) because nature does it better.

• Straight Talk: We’re a God-led, family-run business. We don't do "fake."

Inside the Box

People always say, "think outside the box," but we want you to look inside ours. You’ll find resilience, intention, and products that actually care for your skin.

We’re going to keep running it up, keeping it real, and staying true to who we are. Thanks for being part of the journey.

— Rochelle & Marcus Lowery

(The Long Version)

January 4th, 2020 – we tied the knot! After a long night of festivities, we were ready for new adventures. Little did we know, on the other side of a trip to Cozumel, Mexico, life would change as we knew it.

Corpus Christi, TX

A month after we returned home, I found myself in the bathroom with tears of joy as both lines appeared. We had been trying for baby number two for a while, and now I had to figure out how to tell Marcus. The next morning while he was getting ready for work, I had a gift bag with a onesie and the test sitting on the kitchen island.

March 23rd, 2020 – 9:00 AM

It was my 10-week appointment. The nurse had prepared the equipment and began the sonogram. She didn't say a word. I immediately knew something was wrong. "All right, your doctor will be in to discuss the exam." While waiting for the doctor, I began to feel pain. As it rapidly increased, I made my way to the hall to find the doctor myself. I was given Tylenol and told to wait a little longer for the pain to subside before I left.

Finally, I made it home and took the longest walk up three flights of stairs to deliver the news to Marcus. Within minutes after telling him, I fainted.

5:00 PM

Due to restrictions, I was on the phone telling Marcus they were taking me in for emergency surgery. Clueless, the nurse began telling me my fallopian tube had ruptured due to an ectopic pregnancy.

Bob Marley began to play. That was the last thing I remembered. Marcus was now putting me in the car.

When Life Gives You Lemons

A 6–8-week recovery timeline ended up being 15 weeks due to complications and infection. Ironically, the pain I felt through that time was hands down worse than the pain of giving birth. On top of the physical, I began to break down mentally simply from being tired of the pain and lack of movement.

All the while, Marcus had been taking care of me and Nola, who had just turned two years old. I was physically feeling better now that the pain was subsiding, but I slid into darkness because we hadn't even had the opportunity to grieve the loss of our unborn. Marcus held me in his arms and we cried together. Another month passed and I was still in bad shape. Marcus wasn't having it.

"YOU NEED TO GET YO ASS UP!!!"

Marcus aggressively spoke as he barged through the bedroom door. He gave me the option to either go back to work or explore an idea he cussed me out about 2 years prior.

2 Years Prior
Long story short, I had been working on my portfolio for graphic design when I made a mock logo for an imaginary company. I thought it was cute, so I posted it on my IG. Within minutes I received a call from Marcus demanding I take it down. When he returned from work that night, we bought multiple domains and applied for the trademark. Make Cosmetics.

The day Marcus told me I needed to get my ass up; he also told me he had money waiting for me and all I had to do was put together a shopping list of the ingredients and supplies I'd need to get started. My Amazon list was already saved. That night, Lemonade Stand Cosmetics was born.

From that moment of healing and determination, I began creating handcrafted beauty products with intention. What started as a way to reclaim my life became a mission to help others embrace self-care and wellness. Today, Lemon Box Beauty offers everything from non-sticky lip glosses and glitter eye makeup to artisan skincare and hand-drawn art – each product a reminder that beauty can emerge from life's hardest moments.

Explore our kawaii beauty collection and discover products made with love, resilience, and the belief that you deserve intentional self-care.

Well, That Was Crazy!

You know a wise man once told me that "if you have to work too hard for it, God ain't in it". As correct as he was, there's an exception. Intention of the heart. At times we go astray but in the end, is a good deed with bad intent really good? Anywho...

Quick Recap
In June 2020, we launched Lemonade Stand Cosmetics. With only one source of income and $110 to our name, I decided to quit my job. By June 2021, we were able to open a storefront near Six Points in Corpus Christi, TX, and had begun discussing a partnership with HEB! In just a few short years, we rang in well over $100,000 in sales, but somewhere along the way we went astray.

Maybe it was the fact that we were burnt out from the grind, or the fact that Rochelle hated herself and I was a horrible leader and husband, or maybe it was the accumulation of RESPONSIBLE debt trying to live the falsehood of a "work-life balance," or maybe it was the fact that the Repo man came in the wee hours of the night... Ooooooo Rrrrrrr Maybe it was the fact that I got another woman pregnant. Shiiiid, a white girl at that.

I say all that to say this: when the intent of the heart is right, God will show his grace and mercy. If it looks like everything is on fire and burning down to the ground, it is, so just throw your logs and gasoline or good luck trying to put out divine flames. It's not till the very last ember that you'll begin to see the blessings God left behind to take you into the next season.

January 2024
Rochelle and I were at a crossroads – no, not what you think. We ride or die for life. The business was in need of a makeover, and if you know Rochelle, she was ready and well prepared. Within 24 hours, Rochelle had not only come up with a new name – she also had the logo and branding complete.

Since that day, we haven't worked hard for anything, and the few times the devil tried to creep in, God reminded us to want for nothing. With ease, we created a new website and had our grand opening for our new style of pop-up, not to mention Rochelle created this mystical anime character that she'll be revealing at Anime Corpus Christi in just a few days.

One of the blessings that we recovered from that divine torch was the reputation and credit we built with other companies. This allowed us to take on a little more RESPONSIBLE debt and freely create.

Lemon Box Beauty was reborn from those ashes. Today, we offer kawaii-inspired beauty products, hand-drawn anime art, and artisan skincare that reflect our journey of resilience and intentional creation. Shop our best-sellers and see what happens when you build with purpose instead of pressure.

To be clear, no matter the circumstance, our attitude here will always be FUCK IT. We're going to run it up again, and again, and again, and again.

It's time to stop thinking outside the box – you'll soon find your perspectives inside.
– Marcus Lowery