This video takes viewers behind the scenes as Rochelle works overtime preparing for Usako Mini's first pop-up market in Atlanta at Georgia Tech. Throughout the video, Rochelle shares an honest look into the hands-on reality of running a product-based small business, from balancing late-night production with family life to navigating the unpredictable nature of in-person events.
Key highlights include:
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Switching Hats & In-House Production: Rochelle talks about the mental shift between managing a brand and doing the actual production work. She emphasizes the value of keeping manufacturing under one roof, explaining how making products by hand builds a genuine connection with customers.
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Crafting & Packaging Setup: Viewers get a practical walkthrough of Rochelle's workstation and equipment, including her Epson printer, Cricut Maker 3, and waterproof holographic laminate. She demonstrates how she makes double-sided cardstock bookmarks with tassels and mixes, bottles, and labels fresh body sprays (Island Cocoa, Sweet Talk, and Peach Blush).
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DIY Display Branding: Rochelle tackles custom event decor, hand-dyeing a canvas table runner in an aquamarine bath using Rit dye and applying the Usako Mini logo decal alongside table signage to bring her booth display together.
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Market Recap & Moving Forward: Rochelle reflects on the event at Georgia Tech, sharing realistic insights about foot traffic, timing around student midterms, and the mindset needed when sales don't hit initial expectations. She wraps up by looking ahead to the next upcoming pop-up for Lemon Box Beauty with fresh takeaways and less stress.
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