Your Beauty P.L.U.G. | More than just products
By Rochelle Lowery Founder of Lemon Box Beauty
It's more than just beauty products is an UNDERSTATEMENT. My heart hurts every time I make products, create and manifest ideas, campaigns and experiences for my customers. I started my brand over 5 years ago and it was a chaotic, gut retching happy whirlwind. If you're new here—or even if you're not—come along for this ride. Get ready and buckle up, because this is life at its most real.
Golley," after every restatement, thought, or written word, things get just a little bit better. Quite frankly, it still hurts, but my time on this planet is meant for sharing my knowledge, creativity, and love with others without expecting anything in return. I sometimes want to believe the thought in my head that asks, "How can I make a difference with over eight billion people on this planet?" It's an easy thought to accept, but I know I'm wrong.
(Side note: If I have impacted you in any way, good or bad, please speak up and let me know! You're welcome to use the comment section below.)
My whole life I've ALWAYS porously tried to be small, stay small and be unsee. I'm sure there's many people out there that feel this same way and it's an odd feeling especially when you KNOW you can make a difference, but you choose not to. Like is there something wrong with me? Why don't I want to help people?
I'll tell you why. I'm so tired of choosing THEM and having others shit on me. (SCREAMING) "I'VE NEVER DONE ANYTHING TO HURT ANYBODY IN MY LIFE; I'M NOT TRYING TO HURT YOU! WHY CAN'T PEOPLE GET THIS THROUGH THEIR HEAD?" This is what hurts me most.
Rochelle Lowery Founder wearing Lemon Box Beauty Plug Tee
"Beauty Plug" is more than a shirt; it's wearing your support, love, and acceptance of the guidance I've offered you. All of this, led by God, is shown through the products I create and the motivation, hope, and knowledge of life I share with you.
I'm not being dramatic, even though some might think that. It's frustrating that when I point out the real and speak the truth, people turn and think I'm the crazy one. The one lesson some people just don't understand is that, sorry, but the truth hurts. It's nothing new. Let's put on our big girl panties and big boy undies, speak the truth, deal with it, and move forward.
In the few years I've been in business, I've faced some ugly people, and it's unfortunate because I've only smiled and taken their crap. If you know me—and I mean really know me—you know I'm not petty. I DON'T CARE about that and have no interest in getting back at you. This whole business game is full of cliques, and it shows. Man, I thought I left high school back in 2006, but I was wrong.
If you're wondering, I'm setting the scene for how toxic a business environment CAN be, and the things I've learned along the way. Not ranting about how much I hate business life blah blah—because I obviously don't, since I'm still in business. But it can get messy really quickly. Hang in there; I promise it's not all about me.
Rochelle Lowery Founder of first photo of launching her brand in Corpus Christi, TX 2020
"Picture it, Sicily, 1922" 😂
Corpus Christi, 2020
I entered the scene untouched and untainted, just being myself. Even after recovering from an ectopic pregnancy, almost dying, and losing my second child, I came into Corpus with nothing more than a good heart.
The "love" I received from so many people—other businesses and local officials—was unreal, almost like a dream. But the saying goes, "it's too good to be true." My perspective was obscured; I didn't pay attention to the vultures, demons, and bears, oh my. In any industry, there are people with good and bad intentions. It's up to us to navigate them, which I had done poorly.
So, being me and doing exactly what I was put on this earth to do, I gave and gave and gave, the only thing I knew how to.
Believe or not my brand started with one product, our Coco Lemon lip Balm
I was and still am The Beauty P.L.U.G.
I gave Promise. I was committed, regardless of the circumstances. Even after losing a child, my car, my lifestyle, and my sense of self—and almost losing my husband—I continued to create natural beauty products, content, and knowledge for my customers.
I gave Love. I loved all my customers, not like the love like cool thanks for buying my shit, like I LOVE you for accepting and welcoming ME into your community, and I expected nothing return. I loved that my customers could be themselves around me and I never judged. I am and will always be a safe place.
I gave Understanding. I grew up with the rage of caked-on makeup, and many of those products had toxic materials and ingredients. I wanted to take back my makeuphood and create natural-based products that had a purpose. I wanted my customers to understand both sides of makeup and beauty, giving them the knowledge of how our bodies react to both clean and dirty ingredients.
I gave Guidance. Whether you or I knew it, I became a role model, giving guidance to many people in the Corpus community, and it was magical. It was the coolest thing. I was simply trying to live and run my business while recovering from the physical and mental trauma of losing a pregnancy. Yet, people would still come up to me and say what I was doing was an inspiration. Man, I didn't see it at the time, but I am forever grateful to God for all my life experiences and for being able to share them with the world.
Phew, well, that was exhausting to write, let alone to live through. Like I said, it still hurts.
Me 2 months post-surgery trying to pretend everything was alright
Like with anything, some people accepted me while others hid and loathed me. As I mentioned before, and as I stand by, I'm not here to hurt anybody. Unfortunately, people feel threatened by what appears to be success. And a little reminder: while you were thinking, "man, they're so successful," my life was in turmoil. I was getting through losing a child, almost dying, and almost losing my husband (you can read the full story here if you want to be nosy). The only person I am in competition with is myself.
So, for the 100th time, as Mrs. Apple said in Pre-K: DO NOT COMPARE YOURSELF TO OTHERS. It's like the number one rule of life. If you can get that into your head, you will then realize life is good.
Rochelle Lowery pictured at Grow Local Farmers Market summer 2025
Five years later, I still love my customers and still give more than ever before. The only thing that has changed is that the "Plastics"—the mean girls—stopped pretending to be my friends and just loathe me behind closed doors, which is perfectly fine with me. I love all my old and new customers, friends, and supporters, and you're all in for a treat! Thank you for sticking with me. Here's to even more Promise, Love, Understanding, and Guidance ahead!
I CHOOSE YOU.
🍋📦
Lemon Box Beauty
Your Perspectives Inside
Thank you for your continued support, to show your love you can purchase our Official Lemon Box Beauty "Beauty Plug" Tee Here
