A Lip Gloss Love Story
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By Rochelle Lowery Founder of Lemon Box Beauty
You know me—I love a good story, and today, the story is all about the one product that truly started it all.
I was recently curled up in my favorite cozy chair, a cup of coffee in hand, looking over the numbers and the calendar. We’ve been running hard all year, right? Trying to offer a little bit of everything. It’s been a blast, but it got me thinking to really grow and give you those gorgeous, lavish fall and winter launches you deserve, we need to get back to basics for a moment. We need to simplify. We need to double-down on the one thing that we know, without a doubt, makes you smile every time you apply it.
This decision wasn't about having too much inventory—it was about getting smart with our resources. By dedicating the rest of the year to our proven best-seller, we can clear the path, keep things simple, and free up our creative energy (and our budget!) to heavily invest in new products, we’re already planning for next year. It’s all about a strategic focus so we can really knock those future launches out of the park.
Back to Basics, But Better
For the final, quarter of the year—October, November, and December—we’re dedicating our entire focus to one thing, and one thing only: our Lip Gloss.
Think of it as an intensive love affair! It’s our absolute, hands-down, top-selling product for a reason, and I want to drown you in every variation imaginable. I mean it! We're not just talking about the classics. We’re talking about a treasure trove of shades and styles—the shimmers, the bold mattes, the duo-chromes, and even some truly fun, novelty glosses that have been hiding in the archives. Yes, that means some of your old favorites are finally making a dramatic, one-time comeback.
The Next Chapter: 2026 and Beyond
Now, I know what you’re thinking: “But what about my other favorites? My skincare, makeup and bath and body products?”
Don't panic! This focused moment is just setting the stage for something bigger and better in the new year. I can barely keep this a secret, but our full line of staple items—all your other beloved products—are coming back in 2026 with the launch of our brand-new Subscription Boxes!
We're putting all that incredible variety and curation expertise into a beautiful, treat that arrives right on your doorstep. Imagine the thrill of the ultimate "Inside the Box" experience, delivered monthly.
For now, though, it’s all about the shine. Let's make the end of this year the glossiest one yet!
Which returning favorite gloss are you crossing your fingers for? Let me know in the comments!