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Inside the Box | The Modern Guide to Beauty, Art, and Culture

Welcome to Inside the Box, the space where we share the creative life behind our natural, limited-batch beauty products. Join us as we hang out and explore the mix of aesthetic beauty, music, and the art of staying true to yourself.
What Happened When We Brought Our Pop-Up to Georgia Tech
What Happened When We Brought Our Pop-Up to Georgia Tech
From morning gym sessions to laminating handmade leaf keychains with her daughter, go behind the scenes with Rochelle as she preps for a recurring pop-up market at Georgia Tech. See... Leer más...
Surviving Zero-Sale Days as an Independent Brand
Surviving Zero-Sale Days as an Independent Brand
Running a small business isn't always cute aesthetics and sold-out launches. In this vlog, Rochelle gets real about surviving zero-sale days, balancing business with family in a crowded apartment, and... Leer más...
Working Overtime to Prep Our First Pop-Up Market
Working Overtime to Prep Our First Pop-Up Market
Go behind the scenes as Rochelle works overtime preparing for Usako Mini’s first pop-up market in Atlanta. From late-night packaging and DIY booth displays to the honest realities of in-person... Leer más...
Fall Reset: Why Your Skincare & Business Need a Seasonal Change
Fall Reset: Why Your Skincare & Business Need a Seasonal Change
Could you believe fall is officially here? Moving across state lines, navigating massive life changes, and feeling the crisp autumn air taught me one thing: just like the trees drop... Leer más...
Top 10 Fall Beauty & Lifestyle Must-Haves for a Cozy Autumn Routine (2026)
Top 10 Fall Beauty & Lifestyle Must-Haves for a Cozy Autumn Routine (2026)
Could you believe fall is here? With the crisp, cold air testing our skin and the holiday season right around the corner, it's time for a seasonal reset. Dive into... Leer más...
Why Hiring is So Hard + Prepping Our First Usako Mini Pop-Up!
Why Hiring is So Hard + Prepping Our First Usako Mini Pop-Up!
Takes viewers behind the scenes as business owners Rochelle and Marcus prepare for their first pop-up market for Usako Mini, a kawaii-themed beauty brand. Throughout the video, Rochelle shares an... Leer más...
Rebranding Our Business: From Clean Beauty to Kawaii & Anime Culture!
Rebranding Our Business: From Clean Beauty to Kawaii & Anime Culture!
The business journey of Rochelle and Marcus Lowery, the founders of Lemon Box Beauty. After running their company as Lemonade Stand Cosmetics for years, they decided to undergo a major... Leer más...
Why We Left Texas for Atlanta: Overcoming Our Biggest Fears
Why We Left Texas for Atlanta: Overcoming Our Biggest Fears
Rochelle and Marcus Lowery of Lemon Box Beauty as they share their personal and professional journey of relocating their family and business from Corpus Christi, Texas, to Atlanta, Georgia. Leer más...
What Moving, Marriage, and Faith Really Look Like Behind the Scenes
What Moving, Marriage, and Faith Really Look Like Behind the Scenes
I call bullshit if anyone tells you moving across state lines with four people and a business is easy. But the physical move was just a piece of cake compared... Leer más...
The Aura & Light Blueprint to an Effortless Glow
The Aura & Light Blueprint to an Effortless Glow
There is something iconic about looking effortless, but even more iconic for it to actually be effortless. Discover a simple, 2-product blueprint designed to naturally enhance your lips, face, and... Leer más...
The Curl Blueprint: Engineering Your Natural Texture
The Curl Blueprint: Engineering Your Natural Texture
After doing the big chop in 2013, I learned that mastering natural hair doesn't require an insanely lengthy routine. We're breaking down a clean, naturally enhancing blueprint for perfect curls... Leer más...
The Beauty Blueprint: Designing Your Daily Edit
The Beauty Blueprint: Designing Your Daily Edit
Forms of makeup have been used since the dawn of time, but today we’re stripped back to the basics. Welcome to the Beauty Blueprint—a simple, elevated, 5-step routine designed to... Leer más...
From Corpus Christi to Atlanta—Our Luxury Beauty Rebrand & Aura Nectar Launch!
From Corpus Christi to Atlanta—Our Luxury Beauty Rebrand & Aura Nectar Launch!
We packed up our entire business and life in an instant... people think we’re crazy. 🫣 From a Texas cult-classic favorite to an absolute luxury era. Inside our wildest diary... Leer más...
What Your Toner Does: The Science Behind Facial Toners
La micropigmentación: qué hace tu tónico (La ciencia detrás de la belleza)
Te limpias la cara y buscas tu tónico favorito, pasando una almohadilla por la piel y sintiéndote renovada. Pero ¿alguna vez te has preguntado qué sucede realmente a nivel microscópico?  Leer más...
"I Love You, but You're Fired." (The Unfiltered Truth of a Family Business)
"I Love You, but You're Fired." (The Unfiltered Truth of a Family Business)
Welcome back to "Inside the Box," where we usually talk about clean ingredients and high-impact glow. But today? Today we are talking about the ingredient that isn’t listed on the... Leer más...
Lemon Boom Box | How Music Production & Engineering Connect to Natural Beauty
Lemon Boom Box | ¿Qué tiene que ver la producción y la ingeniería musical con la belleza natural?
A nosotros, es por todas partes integridad en la fuente.  Si es La pureza de un ingrediente para el cuidado de la piel, la lógica limpia de una creación técnica o la frecuencia perfecta de... Leer más...
Finding Beauty in a Mended Home: Beyond the List
Belleza en un hogar restaurado | más allá de la lista
Y, sinceramente, con todas esas cosas, la vida seguía siendo un desastre porque era desagradecida, poco apreciada y consentida. Ahora no tengo nada de eso y encuentro mi vida tan... Leer más...
4 Brutal Business Realities No One Talks About (Until You Lose Everything)
Las cuatro brutales realidades empresariales de las que nadie habla (hasta que lo pierdes todo)
Un desastre, simple y llanamente. Tres tiendas HEB más, inauguradas durante las vacaciones de primavera, cuatro tiendas en total en la Costa Sur. Mientras tanto, mi matrimonio se desmoronaba. Leer más...
Balancing Love, Little Ones & Lip Gloss: Self-Care for Moms
Equilibrando el amor, los pequeños y el brillo de labios
Si buscas un equilibrio entre vida laboral y personal, has llegado al lugar equivocado. Aquí no lo hay. Imagínate: has adoptado un nombre llamado "mamá" que se repite hasta... Leer más...