From Corpus Christi to Atlanta—Our Luxury Beauty Rebrand & Aura Nectar Launch!

By Rochelle Lowery Founder of Lemon Box Beauty

Okay, if you’re reading this and you’ve been one of our day-one supporters, or if you have ever crossed paths with Lemon Stand Cosmetics, Lemon Box Beauty, or even Usako Mini—here is a tough pill to swallow.

We've official moved our company origins in the Gulf Coast city of Corpus Christi to make our way to Atlanta, the city in the forest!

Who would have thought? We introduced our very first palette in our first year of business back in 2020. Looking back, the past 6 years have literally felt like countless diary entries of the crazy, wild events that took place in what we call Lemon Box Beauty.

📝 Dear Diary: 4 Days Until the Big Atlanta Move

It’s currently 5:00 PM on Wednesday. Boxes and random scraps of those last-minute items I still need (but can't quite pack up until we officially move) lay across my half-empty apartment. I can hear the literal echoes of this keyboard while typing—a crazy reminder that we are moving in 4 days. > Honestly, it’s been 9 years since I moved to Corpus, and it has been an adventure, to say the least. I can’t believe we’re actually leaving. It was a thought that entered my mind from time to time, but it was merely a dream until just 2 months ago.

Then, God told me: "Your time here is complete, for now. It’s time to move." > Talk about risky business! But I made the decision in an instant. I told my husband we needed to move, and the city we needed to go to was Atlanta. People might think we’re crazy for packing boxes and announcing our business move to the world before we’ve even signed a lease... but that’s the life we live. We live life on Faith! ✨

In reality, all these "what ifs" are just obstacles our mind (the devil) creates to hold us back. Next thing you know, the amazing life you could have had was merely right on the other side of the door, but you chose to never open it. We are opening that door.

(Rochelle Lowery Founder of Lemon Box Beauty)

So here we are, 6 years after starting my business in the midst of Covid. From launching our products into H-E-B Grocery Store (a Texas cult classic! 🙌) to opening our very first brick-and-mortar store and mastering our craft... we took that leap of faith to grow our business even further.

Which brings us to you reading this right now on Inside the Box!

Today is the day! We are officially adding real-end beauty to our repertoire with the launch of our brand-new line. It features the signature Lemon Box Beauty look and feel, while still completely encompassing our day-one vision: enhancing your natural beauty with natural products. 🌿

Don't get me wrong, the past 2 months of planning and prepping for this multi-state move have been a little hectic. But it's nothing new, and nothing we can't handle! Over the last few weeks, I’ve had to somehow:

• Execute our Seaside Lasso Campaign 🌊

• Completely rebrand Lemon Box Beauty 🍋

• Prep the business legalities of moving across state lines 📑

• Build a completely brand-new website 💻

• Conduct a photoshoot for our first new product campaign under the new Real-End branding 📸

• ...and still be a wife and mother without losing my mind!

Ha, piece of cake! 😉

When Life Gives You Lemons... 🍋

...make lemonade. Well, I think we just took that statement to a whole new level!

Sincerely, Rochelle

Okay, whoa—where was I?! 

Welcome to the new era of Lemon Box Beauty. To us, luxury is the freedom to be real.

We are so incredibly excited to level up our brand and bring you Real-end, quality cosmetics that respect your skin and celebrate you.

• 🛒 [Check out our brand-new products here!]

• ✨ [Absolutely go shop AURA NECTAR right now!]

And one last thing—if you are new here... hahah, welcome! You caught us at our absolute best yet. I am so looking forward to growing together in Atlanta! 💖